Who Can Participate?
- Those who wants to work as a SEO Specialist or Digital Marketing Specialist or Freelancer can participate in this workshop.
- SEO is very important for blogging. So, Bloggers can participate in this workshop.
- eCommerce business owners & employees.
- Anyone interested to learn SEO.
- Personal Computer (Laptop,desktop,tablet).
- Internet connection.
- Basic internet knowledge.
- Must be familiar with Google Meet , as classes / sessions will be held online.
- It will be good, if participants have some knowledge about HTML, Blogspot & WorkPress. But not mandatory.
Contents:
❏ What is SEO ?
❏ Kinds of SEO
❏ Important factor of SEO
❏ Google Analytics
❏ Google Search Console
❏ Page Rank, Alexa Rank
❏ Black Hat & White Hat SEO
❏ Competitor Analysis
❏ WordPress SEO Plugins installation
❏ Panda, Penguin, hummingbird
On page SEO:
➔Key features of Onpage optimization
❖ Keyword Research
❖ Indexing
❖ Webmaster tools
❖ HTML
❖ Schema.org
❖ Meta tag (Keyword, Description)
❖ Title- (H1-H6)
❖ Anchor Text
❖ Image Alt tag & Optimization
❖ Xml sitemap
❖ Robots.txt
❖ Permalink for URL structure
❖ Name of Page/File
❖ Keyword Based/SEO friendly contents
❏Off page SEO:
➔Type of Backlinks:
❖ Social Bookmarking
❖ Social Media
❖ Infographic Submission
❖ Web 2.0 Submission
❖ Slide Sharing
❖ PDF Sharing
❖ Guest Blogging
❖ Article Submission
❖ Broken Link Building
❖ Blog Commenting
❖ Edu & Gov site backlinks
❖ Forum Posting
❖ Directory submission
❖ Profile Backlinks
❖ Question answer marketing ( Quora, Yahoo answers)
***Fiverr marketplace training