Web Content Writing Tips



Date: TBA
No. of Classes/Sessions: 1 days (4 hours)
Time: TBA
Registration Fee: 500 Taka    300 Taka



 

Lesson 1 - Why Writing for the Web is Different


  • Introduction
  • Elements of a Good Website
  • The Difference Between Web & Print Content
  • Who are your Readers?
  • Understanding Your Users Needs & Goals
  • Understanding the Context of Use
  • Understanding the Business Objectives
  • Purpose of Content
  • Accessible Content
  • Search Engine Optimization

Lesson 2 - Characteristics of Good Content

  • Structure
  • Relevant And Useful
  • Accurate And Credible
  • Current And Consistent
  • Findable
  • Scannable
  • Simple
  • Interesting
  • Voice
  • Writing Style

Lesson 3 - Writing Effective Content
  • Keywords
  • Headings
  • Lists
  • Links
  • Visual And Audio
  • Forms
  • Messages
  • Creating A Plan
  • Reviewing And Editing
  • Test Your Content

Lesson 4 - Looking After Your Content

  • Maintaining Your Living Content
  • Creating A Content Strategy
  • Content Governance
  • Creating A Style Guide
  • Managing Stakeholders
  • Writing For Other Digital Content
  • Becoming A Better Writer
  • Good Writing for the Web Checklist